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- Used Woodworking Machinery, Equipment & Tools Website Creation
- Introduction to Woodworking Machinery & Tools Online Marketing Guide
- Email Marketing Tips for Growing Your Woodworking Company
- Metrics for Measuring Woodworking Website Performance
- MachineryFrontier.com, High Search Engine Rankings Bring Machinery Buyers To Listings
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| Email Marketing Tips for Growing Your Woodworking Company |
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Current trends show that online marketing is the fastest growing tool to increase sales. Woodworking machinery and tooling companies have realized that email marketing is an easy way to keep in touch with clients. Sending out monthly newsletters with woodworking machinery news, machinery coupons, or woodworking machinery specials, will remind clients to visit your website. Besides being very efficient, email marketing is also the most inexpensive form of advertising available, besides free press! Building an email list is free. The only cost is a monthly fee for newsletter distribution services, (fees start at approximately $15/month). All you have to do is design and write your e-mail. Some ways to grow your email list are as follows:1. Add a newsletter sign-up box to your website 2. Add "Send Page to Friend" link to your website 3. Have a sign-up sheet available at your place of business available as people walk-in for an appointment 4. Train employees to collect email addresses and permission at every point of contact 5. Collect email addresses at woodworking tradeshows and events 6. Collect business cards of woodworking suppliers and customers who request information MachineryFrontier.com, woodworking machinery website, recommends investing in a book under the title “Email Marketing for Dummies”. “Several clients have purchased this book which not only gives a high-level overview of strategies to turn your email marketing into profits, but have used it as a helpful resource for finding the best email software and consulting services,” states Karilena Bencuya, MachineryFrontier.com Founder. |